Web 2.0 isn't just making the internet a better more useful place to surf. Its also helped develop the day to day sites applications being used on a hourly basis (for most people), on devices such as the iPhone, iPad and other tablet pc's & android phones. You know sites such as Facebook, Twitter and a variety of other sites on the social scene. The surge in interest of the social media wave has also made an impression on the traditional none-web business's. Now its becoming more important to at least think about introducing ways of integrating App's or using App's on the devices created by companies.